About us

The entrepreneurs Eva-Maria Hofstätter and Thomas Wollak, both living in Vienna, founded "THE WORLD TO GO®" brand together in 2014.

The flagship store »The World to go / VIENNA« opened in 2015.

The brand

THE WORLD TO GO® was founded as a global design label to give souvenirs a new image. The articles designed and produced by us are closely related to the place where they are sold. We develop bestsellers, which are characterized by their individual design and diverse information content. Our products are designed in Vienna, they are beautiful, funny and of high quality and, above all, affordable - so that it is a pleasure to own them!


The World to go / VIENNA shop, the most beautiful souvenir shop in town, was founded in 2015 by Eva-Maria Hofstätter and Thomas Wollak.
Here you can discover the entire THE WORLD TO GO® collection and much more.

That's us

Eva-Maria Hofstätter

Founded the company Promuseum Hofstäter KG, with which she worked successfully as a product developer for all major museums in german-speaking countries. She also works as a creative director for retail companies inland and abroad. In 2014 she co-founded the design label THE WORLD TO GO®. In 2015 she opened her first retail store, the flagship store The World to go / VIENNA at Josefsplatz 6.

Thomas Wollak

Thomas successfully completed his career in souvenir-wholesaling. With the creation of the brand THE WORLD TO GO® and the opening of the flagship store The World to go / VIENNA, he can now successfully contribute his extensive national and international experience in the areas of purchasing, corporate expansion and finance.